Welcome to Social Business, a discerning guide to the world of social media.
This is a fast changing field and new developments are coming thick and fast. To help you keep up to speed, we focus on the essentials and bring you some of the most up-to-date thinking from experts in the field.
The quarterly magazine includes articles, reports and highlights of talks given to members of the Social Media Leadership Forum, from thought leaders passionate about the benefits of social media to businesses, to brands who are walking the walk.
In this issue we learn from first direct about a groundbreaking project to let customers add their voices to the bank’s new plans and ideas. We hear too from Zappos, the online shoes and accessories retailer, which embedded the idea of social relations with customers in its practices long before Facebook and Twitter were even thought of.
There’s no shortage of social media tools available to businesses, but how can they be made to work? In this issue we have a special feature on the challenges and how they can be overcome. We also look at the fast-developing issues around privacy on Facebook.
And for companies who remain nervous about social media, Jeff Jarvis, an influential advocate of openness in business, reminds of the benefits and offers reassurance.
We hope you find the magazine useful and look forward to seeing you at future Social Media Leadership Forum events.
CLICK HERE TO DOWNLOAD: Social Business magazine – Q4, 2011 (PDF. 1.9Mb)
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