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25th January 2012

Future Of Customer Service: The Rise Of The Social Customer report

Future Of Customer Services reportA report from ItsOpen and first direct
Report by Dr Andrew Currah
Executive Summary by Natalie Cowen, Head of Brand and Communications, first direct

This report examines the role played by social media within the rapidly changing landscape of customer service. The report was commissioned by first direct and is based on the insights of executives, technologists and theoretical experts.

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