A report from ItsOpen and first direct
Report by Dr Andrew Currah
Executive Summary by Natalie Cowen, Head of Brand and Communications, first direct
This report examines the role played by social media within the rapidly changing landscape of customer service. The report was commissioned by first direct and is based on the insights of executives, technologists and theoretical experts.
The Social Media Leadership Forum is where the world’s leading companies come to learn how to best apply powerful social business solutions to all aspects of business; to communicate, connect and collaborate, to get more work done, to serve their customers better - to stay ahead.