Social Media Leadership Forum

Guest post by Allister Frost, Senior Consultant, Social Media Leadership Forum Advisory Service I recently posted about the similarities between internal social networking and the art of improvisation. Despite all the recent technology improvements some analysts still put the failure rate of internal social media deployments at around the 80% mark. With so much at

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Guest post by Ashley Hurst, Partner, Olswang LLP Jack Gilbert, Associate, Olswang LLP It is not just Sally Bercow who is realising that publications on social media are subject to the same laws as other forms of publishing. But whether it be the laws of copyright, defamation or advertising, the key to good judgment on

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We are looking for a new business development manager for the growing Social Media Leadership Forum. The Social Media Leadership Forum is where many of the world’s leading companies come to meet to share ideas and learn more about how they can engage with social media internally and externally to enhance the performance of their

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By Allister Frost, Consultant, It’s Open Anyone who’s spent any time at the social media coalface knows how exhausting it can be feeding insatiable followers with regularly refreshed content. That’s why we thought we’d share a few of our favourites sources of inspiration. Used correctly, these tools can help spark some great content ideas. So,

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Our April event, Directors on Social Media, provided valuable insights into the business challenges affecting board level executives and the reasons why some adopt or choose to ignore social media channels. Our exclusive video interview with O2′s CEO Ronan Dunne showcased a director with a very open-minded approach to engaging with customers and partners through

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By Allister Frost, Consultant, It’s Open Our latest research paper, commission by First Direct, delved into the tricky challenge of maintaining brand voice in the social era. With contributions from experts from member companies including O2, the Met Office and Teleperformance, the paper provides a wealth of insights into the issues facing brand owners. You

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Social media is changing the way brands build trust. ‘Brand personalities’ begin to change as employees act as spokespeople. Organisations face up to the challenge of social media tone of voice… Downloads Social media brand management press release (PDF 414k)

By Suw Charman-Anderson, Consultant, It’s Open Forward by Lisa Wood, Head of Marketing, first direct Written with the support of first direct and in conjunction with our Brand Voice in a Social Era seminar, please download this report. Download Report: Maintaining Your Brand Voice In The Social Era (PDF 1.6Mb)

One of the most intriguing technology developments in recent weeks has been the release of fresh details about the Google Glass product. What at first view appears to be a rather quirkily designed pair of spectacles, turns out to be a portable computer with a powerful processor in one arm, complete with a microphone, speaker,

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We were delighted to welcome a very full house to our Social Media Leadership Forum event on 30 January where we were discussing the fast-changing world of social recruitment. In case you were unable to attend, Chris Brown from LinkedIn explained how organisations can use LinkedIn to support their staffing goals, showcasing some neat tools

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