Social Media Leadership Forum

Seminar, London

In this seminar, Nick Blunden, global managing director and publisher of The Economist Online will be sharing insights into developing and implementing a social media strategy for a global customer base. In particular he will be discussing the challenge of tailoring a global strategy for different markets.

This event is only open to members of the Social Media Leadership Forum. To register, members should contact Fran Bodley-Scott at fran.scott@itsopen.co.uk.

Seminar, London

In this seminar, the BBC’s Digital Engagement team spoke to members of the Social Media Leadership Forum about how social media has been incorporated across BBC communications. They discussed how the BBC has reinvented their corporate websites, and built relationships with influencers across the globe.

Seminar, London

Twitter is an increasingly important part of the communications plans for business, whether for listening to feedback, sharing information or connecting with consumers and influencers. But is your business getting the most out of this communication channel?

In this special seminar for members of the Social Media Leadership Forum, Tony Wang, General Manager, Twitter UK  shared hints and tips on Twitter best practice.

Video

Here is a brief introductory video of the event:

Hosted by Deloitte
Don Tapscott (http://dontapscott.com) presented exclusively to members of the Social Media Leadership Forum and spoke about about rethinking business processes, using collaborative technologies to ‘orchestrate intelligence’, leverage knowledge and respond to market and environmental shifts.

Don is an internationally sought writer, consultant and speaker on business strategy and organizational transformation. The Washington Technology Report called him one of the most influential media authorities since Marshall McLuhan. He has written a number of widely read books about information technology in business and society, with his latest book Macrowikinomics: Rebooting Business and the World, co-authored by Anthony D. Williams, released in September 2010. Macrowikinomics is the follow up to Wikinomics: How Mass Collaboration Changes Everything (2006) that was an international bestseller.

Conference call – Wednesday 9 November
Zappos, a subsidiary of Amazon, is a hugely successful online retailer and is regarded as a trailblazer when it comes to using social media. For Zappos, delivering WOW customer service is the key to building the brand and growing the business. In this seminar Graham Kahr (Zappos Development, Social Engagement Scientist) spoke to members of the Social Medial Leadership Forum and shared insights into how Zappos uses social media to build an outstanding reputation with its customers.

Conference call
Jeff Jarvis, author of What would Google do?, spoke to the Social Media Leadership Forum about some of the key themes in his new book: Public Parts: How the digital age improves the way we work and live, which was published on September 27th. This event gave members the opportunity to put their questions to Jeff directly.

Jeff Jarvis blogs about media and news at Buzzmachine.com. He is associate professor and director of the interactive journalism program and the new business models for news project at the City University of New York. He writes a new media column for The Guardian and consults for media companies.

Case study seminar, London
A look at how Yammer (www.yammer.com) is challenging traditional enterprise communications. With contributions from senior Yammer executives and practical insights from global businesses who are using Yammer. Plus independent analysis, comment and contributions.

Video

• General overview of the event
  

Case study seminar, London
Meet & share with the FT: The Financial Times, members of the Social Media Leadership Forum, shared their social media experiences and best practice tips with members at this well-attended, well-received event.

Videos

• Emily Gibbs, Communications Executive, Financial Times, and speaker at the event
  
• Rachel Binns, Head of Social Media, ICBI and delegate at the event
• General overview of the meeting
  

Panel Discussion, London
Communications leaders from Unilever, Virgin Media and Shell participated in this panel discussion about the opportunities and challenges of using social media for CXO communications.They shared case studies and discussed their experiences and insights.

Videos

• A look inside the Social Media Leadership Forum:

• Ellie Bowden of Unilever tells us what she has learnt from using her senior executives to participate in online conversations:

• Leon Benjamin of Virgin Media explains how social technologies have allowed Virgin Media to run a pilot of flexible working:

• Interview with Asam Ahmad, Head of Consumer Media Relations, Virgin Media:

• Vox pop interview with Justin Small, User Experience Consultant, BAe Systems Detica:

Webinar
Groupon is reported to be the fastest growing company in the world! Their success is based on the emerging trend of ‘collaborative consumption’, where technology enables complete strangers to group together to leverage collective buying power. In this webinar Jonathan Mann, Groupon UK Head of Marketing, and Hristina Hristova, Social Media Planner, shared their insights into the potential implications for brands. SMLF members interested in the emerging economics and the culture of collaboration made possible by social networks benefited from participation in this session.