10th December 2013 17:30
Social Media Leadership Forum Christmas Session:
* Bupa/Heathrow/Hiscox on Social Business for a Better World
* Global Mobile Health initiative briefing for members
* Complimentary Social Business Adoption Framework
Date: Tuesday 10th December
Plus: Christmas nibbles & refreshments; and plenty of time for SMLF member networking
Venue: Bupa House, 15-19 Bloomsbury Way, WC1A 2BA
Many businesses are looking to connect their staff across traditional silos; enabling better and faster collaboration with each other, their customers and their partners.
In this special Christmas session, we will be exploring what value social technologies can deliver to organisations, how they can help create communities in the workplace and also give new opportunities for people to share ideas to improve how their companies operate.
Members will learn directly from Heathrow, Bupa and Hiscox about why and how you can best introduce social technologies internally to reduce email, find the right knowledge faster and share ideas to support more innovative thinking.
This session is being very kindly hosted by Bupa and supported by Newsgator.
As part of this session, members will receive a social business adoption framework, created by Newsgator, which is designed to help you plan for your success. Bupa will also be informing members of a new mobile Health Initiative to help accelerate the distribution of health information and tools to people so that they can keep well and reduce the impact of chronic diseases worldwide. There will be opportunities for members to become involved as partners in this innovative mobile health intervention service.
If you have not registered, please contact: email@example.com
2nd December 2013 9:00
Randi Zuckerberg – the ‘first sister of Facebook’ – will be speaking with members of The Social Media Leadership Forum. The event is being kindly hosted by Schroders.
Randi is the CEO and founder of Zuckerberg Media, a tech-savy production company, and editor-in-chief of Dot Complicated, a modern lifestyle newsletter and blog.
Previously, she served as marketing executive of Facebook for six years, where she pioneered live streaming initiatives and struck ground breaking deals with ABC and CNN. She is Emmy nominated and ranked among the ’50 Digital Power Players’ by the Hollywood Reporter. Randi will also be signing copies of her new book.
To register please email: Luisa.Walton-Stoev@ItsOpen.co.uk
26th November 2013 9:00
Duration: One hour
- How do you best manage social media programmes across a continent of different markets?
- What is the best way to devise and manage social content programmes for different customers across Europe?
- What is the best social media platform strategy for Europe?
- What are the best actions to take to protect and enhance your reputation through social media in Europe?
- How do you best evaluate your progress and measure what you are doing?
Social Media Manager for Honda Europe, Simon Nicholson, will be sharing his experiences and learnings with other members and answering member questions.
If you have any specific questions for Simon or want him to cover any specific areas, please share your points with Luisa and we will incorporate them into the session.
Members please register with: Luisa.Walton-Stoev@ItsOpen.co.uk.
31st October 2013 9:00
The first meeting of our new Internal Social Networking Group took place on 31 October in the morning in Central London.
The purpose of the group is to help members leverage social technologies internally.
Virgin Media, Citibank, Bupa and KPMG shared how they are socialising their workplace.
This is being kindly supported by Newsgator and Olswang.
18th October 2013 9:00
Members were invited to the first session of The Social Media Leadership Forum’s new Banking and Financial Services Group.
This new group is designed to help you connect with your peers, share knowledge and prepare for the challenges of the future.
The Financial Conduct Authority discussed social media policies and promotions with members.
This first session was kindly supported by Coutts, and was chaired and moderated by Andrew Hill, associate editor and management editor of The Financial Times.
1st October 2013 9:15
How attractive is your company online to potential new recruits? Are you making the most of your LinkedIn pages? Could they be enhanced so they become more effective for you? How are you influencing the conversation around what it is like to be part of your organisation?
On October 1, in the morning, we ran a social recruitment workshop with LinkedIn, at LinkedIn’s offices in London.
We looked at the power of creating an attractive online recruitment presence; insights were given into free tools to help optimise your online presence and what steps to take to help boost your online recruitment.
This was a valuable opportunity to learn directly from LinkedIn’s team and also to learn and gain insights from other members of the Social Media Leadership Forum (www.socialmedialeadershipforum.org).
16th September 2013 9:15
Hosted by Olswang
9.15am – 11.30am
In this seminar, the Advertising Standards Authority briefed SMLF members on the latest social media advertising guidance, discussing the issues and recommending practical advice and best practice. Leading law firm Olswang will shared relevant case studies featuring social media advertising issues, and updated members on the best steps to achieve compliance.
This seminar was ideal for SMLF members involved with social media campaigns and competitions and for your compliance teams.
18th July 2013 9:15
9.15am – 12noon BST
In this new era of the social customer, old models of customer service are having to be reinvented. Many companies have migrated to open platforms such as Facebook and Twitter to handle customer queries, but private online communities allow organisations to develop deeper relationships with customers and influencers. Is this the most effective option? Is it time for more businesses to consider creating their own online collaborative customer communities?
In this seminar we heard from senior executives from giffgaff/Telefónica and Eon about creating and managing productive, online communities. They shared their insights about integrating online collaboration into the customer service strategy, the potential business benefits and best practice advice.
18th July 2013 9:15
How Collaborative Online Communities are Changing the Way We Think About Customer Relationship Management
9.15am – 12noon BST
Everyone knows that social media is changing how customers interact with businesses. But a new significant trend is emerging in how we respond to social customers: the emergence of collaborative online customer communities.
In this forthcoming collaborative members session, pioneers of online customer collaboration communities from Giff Gaff and Telefonica will be explaining and updating us on how online customer collaboration communities can serve new purposes and unlock significant forms of value for leading companies.
It is unlikely that companies are going to be able to scale to meet all the needs of their social customers. Especially with bandwidth growing and Internet access growing globally. No matter how many community managers you hire, a company will not be able to match the number of online active customers.
As a result, self care and community based support are going to become more integral to the future of social customer service. Rather than trying to own the entirety of customer service, companies are being encouraged through this approach to let customers help each other. But how do you actually achieve this?
Tapping into a loyal following allows a company with a skeleton staff to provide support to millions of customers. By recognising the benefits of a collaborative approach, companies are starting to harness the power of brand advocates and online communities. This session will give you valuable insights into how collaborative online communities are already making a difference to the performance of some organisations and how they could bring significant value to your business.
Members of The Social Media Leadership Forum can register today with Luisa : Luisa.Walton-Stoev@Itsopen.co.uk for all the details.
26th June 2013 9:15
9.15am – 12noon BST
Creating a ‘social workplace’ – one focused on knowledge sharing and collaboration – can be a challenge. Many organisations are looking to social enterprise tools to help foster highly collaborative, peer-to-peer interaction and change business processes, but they are finding it difficult to engage employees and sustain participation.
In this seminar we discussed the issues of adoption of social enterprise tools with SABMiller and the FT to find out:
- What social enterprise tools can help your employees be more productive?
- How can you create a culture in which collaboration is valued and rewarded?
- How can social tools help colleagues work together in flexible and disciplined ways?