Event Date:
22nd February 2012 9:15
Seminar, London
In this seminar, Nick Blunden, global managing director and publisher of The Economist Online will be sharing insights into developing and implementing a social media strategy for a global customer base. In particular he will be discussing the challenge of tailoring a global strategy for different markets.
This event is only open to members of the Social Media Leadership Forum. To register, members should contact Fran Bodley-Scott at fran.scott@itsopen.co.uk.
Event Date:
26th January 2012 9:15
Seminar, London
In this seminar, the BBC’s Digital Engagement team spoke to members of the Social Media Leadership Forum about how social media has been incorporated across BBC communications. They discussed how the BBC has reinvented their corporate websites, and built relationships with influencers across the globe.
Event Date:
13th December 2011 9:15
Seminar, London
Twitter is an increasingly important part of the communications plans for business, whether for listening to feedback, sharing information or connecting with consumers and influencers. But is your business getting the most out of this communication channel?
In this special seminar for members of the Social Media Leadership Forum, Tony Wang, General Manager, Twitter UK shared hints and tips on Twitter best practice.
Video
Here is a brief introductory video of the event:
Event Date:
23rd November 2011 16:00
Hosted by Deloitte
Don Tapscott (http://dontapscott.com) presented exclusively to members of the Social Media Leadership Forum and spoke about about rethinking business processes, using collaborative technologies to ‘orchestrate intelligence’, leverage knowledge and respond to market and environmental shifts.
Don is an internationally sought writer, consultant and speaker on business strategy and organizational transformation. The Washington Technology Report called him one of the most influential media authorities since Marshall McLuhan. He has written a number of widely read books about information technology in business and society, with his latest book Macrowikinomics: Rebooting Business and the World, co-authored by Anthony D. Williams, released in September 2010. Macrowikinomics is the follow up to Wikinomics: How Mass Collaboration Changes Everything (2006) that was an international bestseller.
Event Date:
9th November 2011 16:00
Conference call – Wednesday 9 November
Zappos, a subsidiary of Amazon, is a hugely successful online retailer and is regarded as a trailblazer when it comes to using social media. For Zappos, delivering WOW customer service is the key to building the brand and growing the business. In this seminar Graham Kahr (Zappos Development, Social Engagement Scientist) spoke to members of the Social Medial Leadership Forum and shared insights into how Zappos uses social media to build an outstanding reputation with its customers.
Event Date:
24th October 2011 15:00
Conference call
Jeff Jarvis, author of What would Google do?, spoke to the Social Media Leadership Forum about some of the key themes in his new book: Public Parts: How the digital age improves the way we work and live, which was published on September 27th. This event gave members the opportunity to put their questions to Jeff directly.
Jeff Jarvis blogs about media and news at Buzzmachine.com. He is associate professor and director of the interactive journalism program and the new business models for news project at the City University of New York. He writes a new media column for The Guardian and consults for media companies.
Event Date:
12th October 2011 9:00
Case study seminar, London
A look at how Yammer (www.yammer.com) is challenging traditional enterprise communications. With contributions from senior Yammer executives and practical insights from global businesses who are using Yammer. Plus independent analysis, comment and contributions.
Video
Event Date:
15th September 2011 9:00
Case study seminar, London
Meet & share with the FT: The Financial Times, members of the Social Media Leadership Forum, shared their social media experiences and best practice tips with members at this well-attended, well-received event.
Videos
Event Date:
19th July 2011 9:00
Event Date:
21st June 2011 11:00
Webinar
Groupon is reported to be the fastest growing company in the world! Their success is based on the emerging trend of ‘collaborative consumption’, where technology enables complete strangers to group together to leverage collective buying power. In this webinar Jonathan Mann, Groupon UK Head of Marketing, and Hristina Hristova, Social Media Planner, shared their insights into the potential implications for brands. SMLF members interested in the emerging economics and the culture of collaboration made possible by social networks benefited from participation in this session.