Social Media Leadership Forum

Webinar

On 24th May, The Social Media Leadership Forum, in partnership with Yammer, will be publishing the findings from its latest SMLF Index Survey looking at the ROI of social media (internal and external).

The SMLF Index Survey gives members of the Social Media Leadership Forum a unique and indepth picture about how other world leading companies are adopting social technologies, how they are measuring success, the challenges they are facing, and how well their organisations understand and embrace the value of social.

In this latest survey we have focused on social media ROI. Join us on the webinar to get the insights into how leading organisations like yours measure the ROI of social media activities, what metrics they are using, and what challenges they are facing in tracking social media ROI.

The complimentary report which will be made available to all members after the webinar, will give you a vivid insight into the most pressing issues, as well as the best opportunities for business growth, using social technologies.  It includes Ten Calls to Action, derived directly from the survey’s findings.

Register for this webinar

This webinar is open to all members of the Social Media Leadership Forum. To reserve places for you and your colleagues, please contact Luisa Walton-Stoev at Luisa.Walton-Stoev@ItsOpen.co.uk, confirming the names of those who would like to attend.

In the event of any last minute registrations (day before), please contact Fran Bodley-Scott at Fran.Scott@ItsOpen.co.uk.

The full SMLF Index report, looking at the ROI of social media, will be made available to all members immediately following the webinar.

If you are not a member of The Social Media Leadership Forum and would like to be considered for membership, please contact: Justin Hunt at Justin.Hunt@ItsOpen.co.uk.

Seminar, London
9.15 – 12noon

Social media has become a way of life for consumers, but do business leaders believe social networking should be an integral part of business life? In this seminar we talked to a number of senior executives to get the view from the boardroom about the strategic role of social media.

Seminar, London
With the support of first direct
New date: 13 March 2013, 9.15am – 12noon

What happens to your brand voice when anyone in your business can be a spokesperson? As social technology provides more and more ways to engage with customers and influencers, is there a risk that your brand identity becomes fragmented? Or can social media actually be used to strengthen brand voice?

In this seminar, which was supported by first direct, the Social Media Leadership Forum looked at how social media can affect brand personality, trust and customer relationships.

Seminar, London
9.15am – 12noon GMT

Social media is radically changing the recruitment process, opening up new opportunities to reach potential candidates, share insights into a company’s culture, and build relationships even before the formal recruitment process has started.

This seminar looked at how employers and job-seekers are successfully leveraging social networking and identify the tactics and best practice strategies that you can employ to attract the best candidates and source scarce talent. Key note presentations were  from LinkedIn and Grant Thornton.

One example of how Grant Thornton uses social recruitment technologies is this YouTube video:

Conference Call
Time: 11am – 12noon GMT

Ben Wood, Director of Research and Martin Garner, Senior Vice President Internet and “mobile services guru” from independent analysts CCS Insight, shared their predictions about trends and developments in mobile phone and tablet technology and the internet space.

Seminar, London

For some organisations social media has been an invaluable tool for managing a crisis, for others it has been the cause of the problem. When an issue arises, customers now expect to find the updates on social media channels. How can you ensure your organisation is able to respond quickly, and how can you use social media effectively to manage the situation and mitigate any impact? Are there circumstances when it’s better to do nothing? In this seminar, members of the Social Media Leadership Forum shared their experiences and best practice advice. With contributions from Nissan, the Met Office and Olswang.

Seminar, London
Supported by Deloitte

This seminar looked at the challenges of introducing social networking tools into the workplace: making the business case; encouraging adoption in the enterprise; tools to aid staff productivity. With contributions from IBM, Pearson, BUPA and Virgin Media this seminar was chaired by Digital editor of The Economist, Tom Standage.

Seminar, London

This seminar looked at how companies are building online support communities to scale their customer service operations and engage online advocates. With contributions from Giff Gaff, the mobile network that is run by its members; Premier Farnell, the leading, high service, multi-channel distribution group that created Element14, the first online community specifically for engineers; and the British Heart Foundation charity that provides information, education and support for people living with heart disease.

Seminar, Leeds

This case study seminar was hosted by Asda at their HQ in Leeds. As reported in the latest edition of Social Business Magazine, Asda, a subsidiary of Walmart, is getting real value from engaging with customers through social media. In this seminar Asda’s Corporate Communications team explained how they are progressing in their social strategy.

Seminar, London

There is little point creating great content if it fails to reach your target audiences. In this seminar the PepsiCo team spoke about creating engaging content for the social web using video and animation, and also how they use it to influence consumers and other audiences. They shared examples from their consumer brands and trade campaigns.