Social Media Leadership Forum

Seminar, London

How are the organisations involved in the 2012 Games exploiting social media to engage and inspire audiences around the world? This seminar featured a keynote presentation from the London Organising Committee of the Olympic and Paralympic Games (LOCOG) and also case studies from one of the worldwide sponsors of the London 2012 Olympic Games.

Conference Call

Anthony J. Bradley, group vice president at Gartner Research, discussed his new book ‘The Social Organization‘ (published by Harvard Business Review Press), which he has co-written with Mark P. McDonald, group vice president and head of research at Gartner Executive Programs.

‘The Social Organization’ highlights the benefits and challenges of capitalising on the collaborative power of social media to maximise the talent, energy, and creativity of your employees while also engaging your customers and meeting your business goals.

Will you be a social organization? Or will you be competing against social organizations? In the next ten years, Anthony J. Bradley argues, your ability to evolve into a social organization may determine if you thrive, survive, or disappear.

“The Social Organization expertly walks the reader through the value of and requirements for large-scale collaboration using social media, and clearly explains when and how to use this powerful new tool.”

Clay Shirky, author of Here Comes Everybody and Cognitive Surplus

Seminar, London

Leading business law firm Olswang shared their knowledge and expertise with SMLF members at this seminar. Ashley Hurst and Joel Vertes spoke about some of the legal issues and potential risks regarding social media that organisations should be aware of such as information disclosure, data retention, hyperlinking and ownership of accounts on Twitter and LinkedIn. They also gave practical approaches for structuring legal and compliance processes that will support your social media strategy and minimise the risks.

Creative Commons UK‘s Joscelyn Upendran also participated in the seminar sharing valueable information about their free licences that can simplify copyright management.

Seminar, London

In this seminar, Nick Blunden, global managing director and publisher of The Economist Online shared insights into developing and implementing a social media strategy for a global customer base. In particular he discussed the challenge of tailoring a global strategy for different markets.

Seminar, London

In this seminar, the BBC’s Digital Engagement team spoke to members of the Social Media Leadership Forum about how social media has been incorporated across BBC communications. They discussed how the BBC has reinvented their corporate websites, and built relationships with influencers across the globe.

Seminar, London

Twitter is an increasingly important part of the communications plans for business, whether for listening to feedback, sharing information or connecting with consumers and influencers. But is your business getting the most out of this communication channel?

In this special seminar for members of the Social Media Leadership Forum, Tony Wang, General Manager, Twitter UK  shared hints and tips on Twitter best practice.

Video

Here is a brief introductory video of the event:

Hosted by Deloitte
Don Tapscott (http://dontapscott.com) presented exclusively to members of the Social Media Leadership Forum and spoke about about rethinking business processes, using collaborative technologies to ‘orchestrate intelligence’, leverage knowledge and respond to market and environmental shifts.

Don is an internationally sought writer, consultant and speaker on business strategy and organizational transformation. The Washington Technology Report called him one of the most influential media authorities since Marshall McLuhan. He has written a number of widely read books about information technology in business and society, with his latest book Macrowikinomics: Rebooting Business and the World, co-authored by Anthony D. Williams, released in September 2010. Macrowikinomics is the follow up to Wikinomics: How Mass Collaboration Changes Everything (2006) that was an international bestseller.

Conference call – Wednesday 9 November
Zappos, a subsidiary of Amazon, is a hugely successful online retailer and is regarded as a trailblazer when it comes to using social media. For Zappos, delivering WOW customer service is the key to building the brand and growing the business. In this seminar Graham Kahr (Zappos Development, Social Engagement Scientist) spoke to members of the Social Medial Leadership Forum and shared insights into how Zappos uses social media to build an outstanding reputation with its customers.

Conference call
Jeff Jarvis, author of What would Google do?, spoke to the Social Media Leadership Forum about some of the key themes in his new book: Public Parts: How the digital age improves the way we work and live, which was published on September 27th. This event gave members the opportunity to put their questions to Jeff directly.

Jeff Jarvis blogs about media and news at Buzzmachine.com. He is associate professor and director of the interactive journalism program and the new business models for news project at the City University of New York. He writes a new media column for The Guardian and consults for media companies.

Case study seminar, London
A look at how Yammer (www.yammer.com) is challenging traditional enterprise communications. With contributions from senior Yammer executives and practical insights from global businesses who are using Yammer. Plus independent analysis, comment and contributions.

Video

• General overview of the event