Event Date:
15th September 2011 9:00
Case study seminar, London
Meet & share with the FT: The Financial Times, members of the Social Media Leadership Forum, shared their social media experiences and best practice tips with members at this well-attended, well-received event.
Videos
Event Date:
19th July 2011 9:00
Panel Discussion, London
Communications leaders from Unilever, Virgin Media and Shell participated in this panel discussion about the opportunities and challenges of using social media for CXO communications.They shared case studies and discussed their experiences and insights.
Videos
Event Date:
21st June 2011 11:00
Webinar
Groupon is reported to be the fastest growing company in the world! Their success is based on the emerging trend of ‘collaborative consumption’, where technology enables complete strangers to group together to leverage collective buying power. In this webinar Jonathan Mann, Groupon UK Head of Marketing, and Hristina Hristova, Social Media Planner, shared their insights into the potential implications for brands. SMLF members interested in the emerging economics and the culture of collaboration made possible by social networks benefited from participation in this session.
Event Date:
11th May 2011 9:00
Case study seminar, London 
Bruce Daisley, YouTube & Display Director at Google gave a members-only seminar to share best practice and to discuss future developments.
Interview with Bruce Daisley, You Tube Director, Google UK
Event Date:
5th April 2011 9:00
Case study seminar, London
Stuart Handley (Director of Communications) and Kerry Bridge (Social Media Communications) for Dell, spoke about how Dell uses social media across the organisation for example to improve customer service, grow the business and drive innovation.
Interview with Stuart Handley, director of communications for Dell
Event Date:
15th March 2011 16:00
Case study seminar, London 
Originally scheduled for December, this seminar was held in March 2011.
Mel Carson and the Microsoft Advertising team have been using social media to lower costs and build relationships with customers (marketers) in all parts of the globe. The team shared their tips, tricks and best practice on how to quickly execute social media tactics, and measure return on investment. They spoke about the key findings from a study by the IAB and Microsoft Advertising about how to use search and social media to make your brand stand out; and they also talked about how social media is supporting the launch of cutting edge technology and products such as Microsoft Kinect.
Event Date:
3rd February 2011 16:00
Case study seminar, London
Jamie Oliver’s passion for food and his goal of getting everyone, everywhere, cooking again is at the heart of everything his team does. Social media, email and mobile apps are integral to their strategy for engaging customers and consumers and building the brand. The results have been pretty impressive with a phenomenal growth in revenue in the past 3 years.
In this seminar Monisha Saldanha, Head of Online for Jamie Oliver Ltd, shared her experience of how to use social media to get results.
Event Date:
19th January 2011 16:00
Conference call
We are witnessing an explosion in mobile data and a huge growth in smartphone use. But how will mobile continue to change media? What forms of content and applications are likely to be the most compelling? What is Apple likely to come up with next? What will be the core elements of user interfaces on mobile devices? Will tablets continue to live up to the hype? And what?’s the future for mobile video?
Highly regarded independent analyst, Ben Wood, Director of Research for CCS Insight, shared his insightful perspectives with Forum members.
Event Date:
7th December 2010 14:00
Don Tapscott’s new book MacroWikinomics, co-authored with Anthony D. Williams, is the sequel to the groundbreaking and bestselling Wikinomics. In Wikinomics they showed how the Internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, Don Tapscott and Anthony Williams demonstrate how this revolution in thinking is spreading outwards to other sectors.
“The MacroWikinomics assertion that `there has never been a more exciting time to be human’ is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential.”
Michael Dell, President and CEO, Dell Inc.
On December 7th Don Tapscott spoke exclusively to members of the Social Media Leadership Forum. He talked about some of the key themes in MacroWikinomics, how collaborative technologies are transforming industries and why businesses must change the way they are run.
Members of the Social Media Leadership Forum also received a complimentary signed copy of MacroWikinomics!
About Don Tapscott
Don Tapscott is one of the world’s leading authorities on business strategy and is Chairman of nGenera Insight. Don is an internationally sought writer, consultant and speaker on business strategy and organizational transformation. He has given more than 400 keynotes speeches and presentations over the past five years. His clients include top executives of many of the world’s largest corporations and government leaders from many countries. The Washington Technology Report called him one of the most influential media authorities since Marshall McLuhan.
Event Date:
19th October 2010 16:00
Panel discussion, hosted by Aviva.
At this special event hosted by Aviva, a distinguished panel explored the impact of social media on the production and distribution of business news. The panelists:
14th May 2012
8th May 2012
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