Social Media Leadership Forum

Twitter law – it’s all about the context

admin — Thu, 13 Jun 2013 08:56:10 +0000

Guest post by Ashley Hurst, Partner, Olswang LLP Jack Gilbert, Associate, Olswang LLP It is not just Sally Bercow who is realising that publications on social media are subject to the same laws as other forms of publishing. But whether it be the laws of copyright, defamation or advertising, the key to good judgment on

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Collaborative Online Customer Communities

Fran Bodley-Scott — Tue, 04 Jun 2013 10:03:17 +0000

Seminar, London 9.15am – 12noon BST In this new era of the social customer, old models of customer service are having to be reinvented. Many companies have migrated to open platforms such as Facebook and Twitter to handle customer queries, but private online communities allow organisations to develop deeper relationships with customers and influencers. Is

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We are hiring!

admin — Tue, 28 May 2013 08:15:03 +0000

We are looking for a new business development manager for the growing Social Media Leadership Forum. The Social Media Leadership Forum is where many of the world’s leading companies come to meet to share ideas and learn more about how they can engage with social media internally and externally to enhance the performance of their

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Socialising the workplace

Fran Bodley-Scott — Tue, 21 May 2013 13:22:46 +0000

Seminar, London 9.15am – 12noon BST Creating a ‘social workplace’ – one focused on knowledge sharing and collaboration – can be a challenge. Many organisations are looking to social enterprise tools to help foster highly collaborative, peer-to-peer interaction and change business processes, but they are finding it difficult to engage employees and sustain participation. In

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8 Awesome Tools to Kickstart Your Content Marketing

admin — Tue, 14 May 2013 10:57:14 +0000

By Allister Frost, Consultant, It’s Open Anyone who’s spent any time at the social media coalface knows how exhausting it can be feeding insatiable followers with regularly refreshed content. That’s why we thought we’d share a few of our favourites sources of inspiration. Used correctly, these tools can help spark some great content ideas. So,

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Social Media Leadership Forum ROI Survey Results and Report (evaluating internal and external social media)

admin — Mon, 13 May 2013 13:11:39 +0000

Webinar On 24th May, The Social Media Leadership Forum, in partnership with Yammer, will be publishing the findings from its latest SMLF Index Survey looking at the ROI of social media (internal and external). The SMLF Index Survey gives members of the Social Media Leadership Forum a unique and indepth picture about how other world

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CEOs who ignore social media – rightly cautious or wrongly reckless?

admin — Wed, 08 May 2013 10:28:05 +0000

Our April event, Directors on Social Media, provided valuable insights into the business challenges affecting board level executives and the reasons why some adopt or choose to ignore social media channels. Our exclusive video interview with O2′s CEO Ronan Dunne showcased a director with a very open-minded approach to engaging with customers and partners through

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Social Media Newsroom

Fran Bodley-Scott — Tue, 23 Apr 2013 09:46:43 +0000

Webinar with the BBC and Cambridge University POSTPONED until Q3: new date to be confirmed Personalised content is a chief preoccupation of leading companies as they search for the best ways to reach opinion formers through social networks. We’ll be talking to researchers at Cambridge University about psychometric profiling and why you don’t need Big

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On Brand Consistency In The Social Era

admin — Thu, 11 Apr 2013 12:46:20 +0000

By Allister Frost, Consultant, It’s Open Our latest research paper, commission by First Direct, delved into the tricky challenge of maintaining brand voice in the social era. With contributions from experts from member companies including O2, the Met Office and Teleperformance, the paper provides a wealth of insights into the issues facing brand owners. You

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Press release: Get it right or get out – the message for companies managing their brands through social media

admin — Thu, 21 Mar 2013 15:37:13 +0000

Social media is changing the way brands build trust. ‘Brand personalities’ begin to change as employees act as spokespeople. Organisations face up to the challenge of social media tone of voice… Downloads Social media brand management press release (PDF 414k)