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Event Date:
30th April 2014 8:45

Social Media Storytelling

How can leading brands successfully tell their stories through social networks and consistently convey their brand values?

How can you best create brand narratives across and through social networks?

Members, including first direct and HSBC, will be sharing their experiences and sharing advice and discussing their latest approaches with other members. We will also be joined by the leading app, Shazam who will be sharing insights and explaining how their app can work in a range of contexts to help brands engage successfully with their key stakeholders.

REGISTER NOW – For more information, contact katie.eldridge@smlf.info.

Date: 30th April 2014
Time: 08:45am – 12:00pm
Address: HSBC, 8 Canada Square, Canary Wharf, London, E14 5HQ

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Event Date:
15th May 2014 9:30

The New Technology Innovation That’s In Your Face

New facial recognition software is poised to impact upon our daily lives.

Attempts to measure emotions have been given a fresh boost by technological innovation. Algorithms can now harness the power of cameras and cloud computing to gauge how people react to products and situations in the real world. Facial recognition software opens up possibilities for marketers and the gaming industry. But will people consent to having their faces read?

In this interactive session, we will see, hear and learn about the latest cutting edge facial recognition technologies from CrowdEmotion, a London start up. We will also learn how cakes, for example, will be able to send smartphone messages to passing hungry shoppers as they walk down shopping aisles. With the help of Weve, a group set up by Vodafone, EE and O2, we will be exploring the new ‘iBeacon’ Technology which was created by Apple and also works on Android devices.By connecting with cutting edge start-ups you will be prepared to mitigate new challenges and be able to capture an innovative spirit. This interactive SMLF session is a valuable opportunity to connect with cutting edge start- ups to see, hear and learn how these new emerging innovative technologies could impact upon your sector, company and your life.

For more information, or to register for this session, contact katie.eldridge@smlf.info.

Date: 15th May 2014
Time: 09:30am – 12:00pm
Address: Olswang • 90 High Holborn • London • WC1V 6XX

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Event Date:
31st December 2014 0:00

Member Meetings Schedule 2014

Event Key

Events
Dinner Events
Awards

In 2014 we want to produce the best, most innovative and informative events we can for our members. The list below will be updated shortly with dates and venues. All sessions are subject to change. For more information, please contact katie.eldridge@smlf.info

Jan

Social Media – The First 2000 Years
Tom Standage is the Digital Editor of The Economist. He will be meeting members of the Social Media Leadership Forum to discuss the themes of his critically-acclaimed book: ‘Writing on the Wall: Social Media – The First 2000 Years’.

Feb

Social Selling – Linkedin
This session is designed for leaders of sales and marketing organisations to learn how to gain a competitive advantage, generate new business and warm leads using LinkedIn, this event focuses on the importance of using Social media within the field sales process.

SMLF Members Networking Dinner
Social Media Leadership Forum members meet at the top of The Gherkin to enjoy fine food and wine, stunning views of the City, and to discuss/share experiences and insights.

March

CONFIRMED – The Future of Business – 20th March 2014. Read More >>
With the profileration of new technologies, we’ll be exploring how companies can best use new social technologies and mobile communications to engage with staff, partners, customers and other key stakeholders.

SMLF Members Networking Dinner
Social Media Leadership Forum members meet at the top of The Gherkin to enjoy fine food and wine, stunning views of the City and to discuss/share experiences and insights.

April

CONFIRMED - Driving Innovation Through Internal Social Networks - 2nd April 2014. Hosted at Yammer Read More >>
Does your internal social media platform wear a deserted look? Are you struggling to drive employee participation on the platform? Are you feeling the investments have gone down the drain? Well, you’re not alone. And certainly, it’s not the end of the road! While each company faces unique challenges, here are some simple ways that will ensure the success of your internal social media solution.

CONFIRMED - Social Media Storytelling – 30th April 2014. Hosted at HSBC with First Direct, Shazam and supported by NewsCred Read More >>
How can leading brands successfully tell their stories through social networks and consistently convey their brand values? How can you best create brand narratives across and through social networks? Members, including First Direct and HSBC, will be sharing their experiences and sharing advice and discussing their latest approaches with other members. We will also be joined by the leading app, Shazam (www.shazam.com) who will be sharing insights and explaining how their app can work in a range of contexts to help brands engage successfully with their key stakeholders.

SMLF Members Networking Dinner
Social Media Leadership Forum members meet at the top of The Gherkin to enjoy fine food and wine, stunning views of the City to discuss and share experiences and insights.

May

CONFIRMED – The New Technology Innovation That Is In Your Face - 15th May 2014. Hosted by Olswang, London Read More >>

New facial recognition software is poised to impact upon our daily lives.

Attempts to measure emotions have been given a fresh boost by technological innovation. Algorithms can now harness the power of cameras and cloud computing to gauge how people react to products and situations in the real world.

Facial recognition software opens up possibilities for marketers and the gaming industry. But will people consent to having their faces read?

In this interactive session, we will see, hear and learn about the latest cutting edge facial recognition technologies from CrowdEmotion, a London start up.

We will also learn how cakes, for example,  will be able to send smartphone messages to passing hungry shoppers as they walk down shopping aisles.

With the help of Weve, a group set up by Vodafone, EE and O2,  we will be exploring the new ‘iBeacon’ Technology which was created by Apple and also works on Android devices. You will see how it can push tailored messages to customer’s smartphones using precise location tracking to target would-be purchasers when they are in exactly the right place to buy the product. Walking down a cereal aisle you could be pinged with details of a special offer on cornflakes or standing in a café you might be sent a message tempting you to buy a cake.

This interactive SMLF session is a valuable opportunity to connect with cutting edge start- ups to see, hear and learn how these new emerging innovative technologies could impact upon your sector, company and your life.

Banking and Financial Services Specialist Group
We will be looking at a new innovative online app marketplace for the banking sector. More details follow.

SMLF Members Networking Dinner
Social Media Leadership Forum members meet at the top of The Gherkin to enjoy fine food and wine, stunning views of the City to discuss and share experiences and insights.

June

Boardroom Cyberwars – 10th June 2014. Hosted at Olswang
Cyber-crime levels are rising. How vulnerable are you from inside and outside threats? We will be exploring the threats and the best forms of protection.

Wearables Technologies
Unlocking your phone or any password-enabled device by simply gazing at it. T-shirts that track your heart-beat. The bra that tells you if you are eating too much. Wireless connectivity in baby clothes. Robots that will know if someone is at the door. These are some of the gadgets which device-makers are expecting to become part of our lives in the future. People will be able to wear the World Wide Web on their sleeves and on their heads. We will be assessing the trends and evaluating the possibilities.

Social Business Awards
We are going to be launching our inaugural Social Business Awards for members to recognise outstanding achievements. Members will be able to nominate categories and will be involved in the judging. More details to follow.

July

Is Mass Marketing Dead?
What is the best way forward for marketing in the social networking age? Is a more personal touch required? Is mass marketing being replaced by a mass of niches?

SMLF Members Networking Dinner
Social Media Leadership Forum members meet at the top of The Gherkin to enjoy fine food and wine, stunning views of the City, and to discuss/share experiences and insights.

Unplugged August (!)

September

Sustainability and Social Media Programmes
Most brands and companies have sustainable missions to help make a difference to the world they work in. This members’ session will explore how emerging social technologies can help share, develop, review and explain sustainability programmes.

Re-thinking Talent Management
What are the best ways to retain and attract talented staff through your social networks?

Embracing new networks for innovation
How can you best unlock innovative value for your business from your alliances and partnerships using social networks?

SMLF Members Networking Dinner
Social Media Leadership Forum members meet at the top of The Gherkin to enjoy fine food and wine, stunning views of the City, to discuss/share experiences and insights.

October

Planet of the Apps
As apps continue to accelerate in popularity with consumers, what can companies learn from their rapid adoption and success?

SMLF Members Networking Dinner
Social Media Leadership Forum members meet at the top of The Gherkin to enjoy fine food and wine, stunning views of the City, to discuss/share experiences and insights.

November

Brave New World
As sci-fi becomes more every-day, we preview some of the new emerging disruptive technologies which are likely to transform our lives.

Up in the Clouds
How can companies, best capitalise on the latest cloud-based computing developments? What are the current challenges and opportunities?

SMLF Members Networking Dinner
Social Media Leadership Forum members meet at the top of The Gherkin to enjoy fine food and wine, stunning views of the City, to discuss/share experiences and insights.

December

SMLF Christmas Session

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