Kindly hosted by Thomson Reuters
Using big data and analytics to solve problems and make better decisions requires new behaviours across all the business functions in an organization.
With social media helping to generate many new sources of data, people may need to share and collaborate more; functions may need to set up different or complementary business processes; managers and executives may need to make sure incentives are realigned around using analytics to promote innovation and growth.
Marketing, sales, consumer research, operations and the supply chain all have access to more sources of data. How should you best manage, test and evaluate it? How could masterful number crunching help your company? When should you run with the numbers and when run with your gut?
In this SMLF meet up, we will be exploring how companies are creating an analytical culture to drive competitive advantage and a real impact to the bottom line.
This will be an opportunity to learn how other leading organisations are leveraging data insights across their organisation and the results they are gaining.
Who should attend?
Attendees should include: digital directors; digital marketeers, directors of analytics; data analysts; social media managers
When: Wednesday 15th April 2015
Start time: 08:30 – 11:30
Where: The Thomson Reuters Building, South Colonnade; Canary Wharf, London; E14 5EP