Event Date:
27th June 2012 9:15
Seminar, London
There is little point creating great content if it fails to reach your target audiences. In this seminar the PepsiCo team will be talking about creating engaging content for the social web using video and animation, and also how they use it to influence consumers and other audiences. They will be sharing examples from their consumer brands and trade campaigns.
This event is only open to members of the Social Media Leadership Forum. To register, members should contact Fran Bodley-Scott at fran.scott@itsopen.co.uk.
Event Date:
10th July 2012 10:00
Seminar, Leeds
This case study seminar is being hosted by Asda at their HQ in Leeds. As reported in the latest edition of Social Business Magazine, Asda, a subsidiary of Walmart, is getting real value from engaging with customers through social media. In this seminar Asda’s new media team will be sharing how they are progressing in their social strategy. Topics will include influencing customer behaviour, internal strategies to get colleagues involved, technology updates from WalmartLabs, and also the perspective from Asda’s top suppliers .
This event is only open to members of the Social Media Leadership Forum. To register, members should contact Fran Bodley-Scott at fran.scott@itsopen.co.uk.
Seminar, London
Twitter is an increasingly important part of the communications plans for business, whether for listening to feedback, sharing information or connecting with consumers and influencers. But is your business getting the most out of this communication channel?
In this special seminar for members of the Social Media Leadership Forum, Tony Wang, General Manager, Twitter UK shared hints and tips on Twitter best practice.
Video
Here is a brief introductory video of the event:
Bento Graphics